This was my visual identity pitch for our final degree exhibition at Swansea College of Art. I chose the name shift based on a short paragraph I wrote that, explained my feelings about moving on and graduating.

I went for a gradient, geometric design as I could envision the shapes moving and blending together, representing each student’s style and aura that I felt they excluded. Such as more curved shapes represented a softer style, leaning more illustrated or sharper squares, showed students that have a more structured design style.